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American Cancer Society – “Te Quiero. Hazte la Prueba.”

This Spanish-language digital campaign encouraged cancer screening among Latino adults in the U.S. The initiative tied early detection to love for family, using the message “Te quiero. Hazte la Prueba.” (“I love you. Get screened.”). The goal was to promote regular screenings in a culturally relevant, emotionally driven way.

A mobile-first online quiz was designed and developed entirely in Spanish to help users quickly identify which cancer screenings applied to them based on age and gender. Supporting content included testimonial videos, static graphics, and social media carousels featuring Latino survivors and medical professionals. The creative tone was warm, empathetic, and focused on positive action.

The campaign delivered 46.6 million impressions, reached 6.6 million users, and drove over 155,000 link clicks. More than 13,000 people completed the quiz, showing strong engagement with interactive Spanish-language health content designed to reduce barriers and drive action.

Areas | Skills

  • Social Media
  • Web Development

Client | Collaborators

Website

Connection That Moves People to Act

This campaign is a powerful reminder that health communication doesn’t need to be clinical to be effective. By grounding the message in love, family, and cultural values, “Te Quiero. Hazte la Prueba.” created space for empathy, reflection, and action. The result wasn’t just strong performance metrics — it was a deeper connection with the Latino community that helped turn awareness into life-saving decisions.

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