Creative production included hundreds of English and Spanish versions of social media posts, display ads, and newspaper ads. All materials followed the official HHS brand and accessibility guidelines, while incorporating culturally resonant visuals and language tailored to the needs of Latino communities across the country.
The campaign reached over 80% of U.S. adults and delivered more than 15 billion impressions nationally, according to ForsMarsh. Creative assets contributed to broader outreach efforts that helped improve vaccine confidence within Hispanic populations.
Areas | Skills
- Social Media
- Display Ads
- Newspaper Ads
Client | Collaborators
No te pierdas el partido
Produced as part of the We Can Do This campaign by HHS during the 2022 soccer season, this Spanish-language video ad draws on the cultural connection many Latino communities have with soccer. The story uses this relatable moment to highlight how COVID can disrupt the things we love, encouraging vaccination as a way to protect our health and stay connected to our community.
Impact Through Cultural Relevance
This project stands as a clear example of how culturally tailored creative can drive meaningful public health outcomes. By centering Latino voices and values, the campaign not only delivered impressive reach but also fostered trust and connection—key elements in promoting vaccine confidence and protecting communities nationwide.